Vertical video built for Instagram and TikTok, not just repurposed from a walk-through — so your listings actually stop the scroll instead of getting buried in it.
Most listing videos are shot horizontal and cropped down for social after the fact — it shows. A vertical reel shot for the platform from the start looks and feels native to Instagram and TikTok, which is a big part of why it performs better. Every reel is framed, paced, and edited specifically for how buyers scroll, not just a trimmed version of a walk-through video.
A Social Media Vertical Reel runs $125 — up to 60 seconds, vertical format, with optional agent voiceover. It's easy to add onto a Standard Photography booking so both are shot in one visit, or book it on its own.
Some agents want more than a single reel per listing — a steady stream of content to post while a property is live, not just one video at launch. If that's what you're looking for, reach out and we can talk through a recurring monthly arrangement built around your active listings.
A cropped-down walk-through video reads as exactly that — cropped down. Buyers scrolling Instagram or TikTok expect content that fits the format, and listings that get that extra bit of platform-specific editing tend to get more saves, shares, and comments than a generic listing clip. It's a small add-on cost relative to what it can do for a listing's reach. For the horizontal version, see real estate video & walk-throughs.
Up to a 60-second vertical video shot specifically for Instagram Reels and TikTok, edited with pacing that fits how buyers actually scroll. Agent voiceover is optional.
Yes — most agents add a vertical reel onto a standard photography booking so both are shot in the same visit. It can also be booked on its own.
For agents who want a steady stream of listing content to post rather than a one-off shoot, ask about a recurring monthly arrangement — reach out to talk through what a regular cadence would look like for your listings.
Same-day or next-day, in line with every other 37 Visuals shoot, so content is ready to post while the listing is still fresh.